Do you know what’s in your Greek yogurt?

Chobani’s founder, Hamdi Ulukaya, calls products that add starches to regular yogurt to simulate the texture and other other properties of strained Greek yogurt “cheap imitations.” Photo by messycupcakes via Flickr (CC BY-ND 2.0)

Earlier this year I wrote an extensive post about the Greek yogurt craze. I even mocked the trend when Ben and Jerry’s came out with frozen Greek yogurt.

Last week, NPR reporter Dan Charles detailed how the craze has gotten so out of hand that some manufacturers are now creating yogurt products with added starch to give it the desired “residual mouth coating,” “meltaway” and “jiggle” without all the expensive straining that makes traditional Greek yogurt what it is.

I remain a Greek yogurt skeptic, but if you’ve jumped on the bandwagon, check out the NPR piece—and caveat emptor.

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