Isthmus Green Day 2012: Bittman Preview

This Saturday, April 21, Madison’s weekly alternative newspaper Isthmus will sponsor its annual Green Day, a free environmental expo. The event runs from 9 am to 5 pm at Monona Terrace and will feature Mark Bittman as the keynote speaker at 2 pm. For the uninitiated, Bittman writes weekly for The New York Times on food policy and cooking, following his earlier stint at the paper as “The Minimalist,” when he focused solely on cooking. He’s also the author of books that include How to Cook Everything and more recently Food Matters: A Guide to Conscious Eating with More Than 75 Recipes.

As a preview of his talk, I thought I’d share a few items. First, check out this interview by Linda Falkenstein at Isthmus. Here’s a brief excerpt:

I think taxing soda, taxing junk food, regulating or eliminating marketing [of it] to kids, putting age limits on how old you have to be to buy soda by yourself without an adult, is the right idea. I think treating soda, especially soda, the way we’ve treated tobacco is an important thing to do…. Right now we’ve seen very little on the national level, and I don’t think we’re going to see much on the national level. But we are going to see some stuff on the municipal and county and maybe even state levels, and that might spur things to happen more nationally. It’s a long process. It took us a long time to get into this situation and it’s going to take us a while to get out of it.

For more Bittman, here’s a link to his NYT page, as well as a couple of his recent articles. Finally, below is the Ted Talk he delivered in December 2007. Hope to see you at his talk in Madison on Saturday!

UPDATE: J and I both enjoyed Bittman’s talk a lot; for an overview, check out the coverage from Lindsay Christians at We also were very happy to run into IGO VEGO proprieter Tammy Markee-Mayas and her lovely family!


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