In a pair of pieces for Harvest Public Media, Luke Runyon recently reported on food companies’ efforts to target influential consumers. As he writes,
Are you a middle-aged woman with kids at home and a penchant for cooking? To the potato industry, you’re “Linda.”
Do you like healthy snacks and small portions? To the almond growers of California, your name is “Jane.”
Have a taste for a more refined craft beer? Companies like Anheuser-Busch and MillerCoors like to call you “Joe.”
These three people are fictional, but at the same time, they represent huge sections of the American population. They’re target consumers.