‘Linda’ targeted as prospective customer

In a pair of pieces for Harvest Public Media, Luke Runyon recently reported on food companies’ efforts to target influential consumers. As he writes,

Are you a middle-aged woman with kids at home and a penchant for cooking? To the potato industry, you’re “Linda.”

Do you like healthy snacks and small portions? To the almond growers of California, your name is “Jane.”

Have a taste for a more refined craft beer? Companies like Anheuser-Busch and MillerCoors like to call you “Joe.”

These three people are fictional, but at the same time, they represent huge sections of the American population. They’re target consumers.

Find the full piece here, then check out his examination of the Potato Board’s efforts to get “Lindas” to purchase more spuds.


Photo by UGA College of Ag via Flickr, used under a Creative Commons license (CC BY-NC 2.0)


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