Marketing junk food to kids

Anna Lappé‘s Food MythBusters has a new video out. If you’re a regular reader of this blog, her message will be familiar, but it’s definitely worth hearing again. As she details in a column at Civil Eats*,

Big Food and its PR machine are pushing high-fat, high-salt, high-sugar foods and drinks on our kids all the time—the very products at the heart of this generation’s health problems.

And while we parents are charged with ensuring our kids make healthy choices, our work is being made more difficult for us by the advertising might of Big Food. The reality is kids are bombarded at every age with exploitative advertising telling them junk food is cool to eat.

This marketing goes well beyond ads on TV. If only it were as easy as just turning off the TV or tossing it out. Today, junk-food marketing to kids is everywhere—from public schools to sports events to specially branded Web sites like HappyMeal.com.

Read her full post, visit the Food MythBusters website, and watch the video on YouTube.

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* As of this writing, Civil Eats is currently trying raise $100K to keep their independent food journalism site up and running. Learn more and contribute to the campaign on Kickstarter.

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