Turning less-than-perfect produce into food

Photo by The Conscientious Omnivore (CC BY-NC-ND 3.0)

Photo by The Conscientious Omnivore (CC BY-NC-ND 3.0)

The New York Times Sunday Magazine just profiled the latest venture from Doug Rauch, a former Trader Joe’s president. Here’s how Hope Reeves’ interview with Rauch begins:

You’re opening a store called Daily Table early next year. It’s going to sell food that’s past its sell-by date. Can you elaborate?
Yes, and food that’s cosmetically blemished or food that is excess — like fish that is perfectly wholesome, but not the fish they were going out to catch. We’re going to grab all of this stuff, bring it on-site, cook prepared meals with it and also offer milk, eggs, bread and produce. It’s going to be priced the same as junk food, basically.

It’s an interesting (and not controversy-free) concept. Find the full interview here.

For more on Rauch’s plans for Daily Table, check out his appearances on NPR’s Weekend Edition Saturday and WNYC’s The Leonard Lopate Show.

For a look at what currently happens with expired and otherwise less-than-perfect items from the supermarket, check out this earlier post.

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