“Looking to profit from growing consumer awareness of, and concern with, the treatment of farm animals raised for meat production, Kroger engaged in a deceptive and misleading marketing scheme to promote its ‘Simple Truth’ store brand chicken as having been sourced from chickens raised ‘cage free in a humane environment’,” according to the complaint.
“In fact, Simple Truth chickens are treated no differently than other mass-produced chickens on the market.”
As Emily Main explains for Rodale,
Cages are commonly used in factory-farm egg production, but rarely for chickens raised for their meat, also called broiler chickens. Broilers are frequently raised in large, enclosed—and, often, windowless—buildings, crammed in so tightly that the animals have little room to move, despite not being confined to cages. In those cases, the [“cage-free”] label has “virtually no relevance to animal welfare,” says The Humane Society of the United States.